5 Ways to Boost Your Brand Identity
It takes a person mere seconds to evaluate you and form a lasting impression. The same is true for your business, regardless of the industry. Make the most of the opportunity to impress potential patients by shifting the way you view uniform programs. Sure, you want uniforms to be durable, to be available in the range of sizes you need, and of course budget-friendly. But have you considered the impact your uniforms have on your brand identity? Patients say they associate a neat, clean appearance with competence and professionalism.
Studies show customers are simply more inclined to do business with employees who wear uniforms. Independent survey results make a strong argument in favor of using uniforms to help shape the perception of your business.
of consumers prefer employees in uniform*
of the public believes uniforms make your employees easier to recognize**
of your customers think uniforms make your employees look neater and more professional**
of your prospects feel that uniforms make your workers look better trained
*survey by J.D. Power and Associates, 2008
**survey by Weintraub Associates, a national management consulting firm, 2008
- BUILD AN ATTRACTIVE BUSINESS IMAGE
Coordinate a look that reinforces your brand identity by selecting quality garments, and add your company logo. When evaluating uniform options, remember “neat” and “clean” were important factors in patient perception. Reduce effort from your employees to maintain the appearance standard you want by including some of the stain-resistant, wrinkle-free fabric options available.
- PROMOTE COMPANY PRIDE
Foster a sense of belonging and pride among employees with stylish uniform options, designed to be comfortable and functional. Uniforms promote a work culture of teamwork and unity which can, in turn, improve worker productivity.
- EMPLOYEE BENEFIT
In some instances, work uniforms are viewed as an additional benefit, or perk, for the employee. The reduced wear-and-tear on the employee’s personal clothing is considered a positive, and depending on your industry, laundering and replacement may be handled by the employer. Add in the time saved selecting an appropriate work outfit each morning, and you can really start to see the upside.
- IMPROVE SECURITY
When you have a uniform program specific to your business, employees are easy to identify. Also easy to identify are people that are in areas or on sites where they do not belong.
- BOOST THE CUSTOMER EXPERIENCE
While we are on the topic of identification, nearly every survey respondent agreed that uniforms make your employees easier to recognize. Show your customer you value their customer experience by making it convenient to find assistance.
In an era where healthcare facilities are learning to compete within a patient-centered care model, set your caregivers apart with a smart, stylish, flexible uniform program! Creating a positive perception of your approach to patient care is critical to shaping your brand identity, and it often starts with the right uniform. Uniforms are more than just colors and logos. Learn more about launching a uniform program in our other recent post on this blog. Good luck!
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