How can Medical Uniforms contribute to a Hospital Brand’s bottom-line?
Patients are a hospital’s customers.
When hospitals put their patients first, they become very happy customers.
Very happy customers pay and come back.
Very happy customers will send in more referrals.
Health care systems around the world have been moving from a supply-driven model to a value-based healthcare model. Why? Because healthcare costs are increasing and profit margins are getting lower as a result of only focusing on patient volumes and profitability of services offered. The patient-centered model dedicated to patient’s needs is currently transforming health-delivery organizations in all areas of operational efficiency and growing market share.
In putting patients first, a hospital must take into account their brand starting with the professional image of their nursing and doctor staff. As frontline employees, when nurses invest in new pairs of scrubs in the brands they love, they feel great and their self-esteem levels boost even more.
When you look good, you feel good. Right?
Medical Professionals wear uniforms to display a professional look that is distinctive and symbolizes confidence to patients and their families. Medical scrubs have evolved from being all white uniforms literally, from head to toe to nursing uniforms that are sold in many scrub colors as well as scrub prints. There are also different styles and fit of scrub tops and pants. Wearing nursing uniforms erases confusion and allows nurses from different departments to be identified easily for assistance. Uniforms represent consistency and trust. When nurses put on their uniform, what is the first thing that comes to mind when their supervisors and administrators, co-workers and most importantly, how their patients see them?
Wearing uniforms help medical professionals have a sense of pride about their jobs and their company. It allows them to align themselves with their corporate brand and evoke a spirit of kinship amongst their peers. As a result, their performance increases and contributes to their healthcare outcomes outlined by their company’s strategic goals. This could translate into higher patient satisfaction scores.
Do you have the daunting task of managing nursing uniforms for your team?
If you are being asked to standardize your uniform, or just feel overwhelmed by the choices in front of you, ask your uniform coordinator to check out Uniform Advantage’s full suite of professional medical scrubs programs. They have been designed specifically to boost your brand AND make you feel fantastic in your uniform. Let’s build a brand of happy employees and smiling patients together!
What are your thoughts about this subject? Do you think your medical uniforms contribute to your Hospital Brand’s bottom-line?