It has been pretty awesome to see the overwhelming support from people around the US, celebrities and sports athletes joining the #IceBucketChallenge frenzy in the last month. UA’s employees expressed their desire to do the same and at 5pm EST tonight….Yup! It’s happening! We are taking the plunge at our Headquarters in Plantation, Florida and….We Challenge YOU, Our Customers! UA will donate $10 for every employee who is participating today as well as all loyal customers and followers who have joined us through Monday 25th August, 2014 up to $5,000 to the ALS association. Please post it online with #UniformAdvantageALS and you have until Monday August 25th, 2014 to take the challenge. We have created a fundraising page and would love your support! http://web.alsa.org/goto/uniformadvantage
Did you know that this disease only affects a small number of people, two per 100,000??
It is not in the forefront of people’s minds like Cancer, Heart Disease or Diabetes. It has been so fascinating to see how viral the participation has been! Everyone wants to have fun and raise money to help increase awareness, provide more resources and save lives. The ALS Association revealed in a press release that as of Thursday, August 21, they received $41.8 million in donations, compared to $2.1 million the same time period last year (July 29 to August 21). These donations have come from existing donors and 739,275 new donors to The Association. WOOOOOW! Who is ready to feel the pain of ice water???
What is ALS?
According to ALS’site, ALS is abbreviated for Amyotrophic lateral sclerosis, often referred to as “Lou Gehrig’s Disease.” It is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. It is not contagious, can affect anyone and the life expectancy of an ALS patient is about 2-5 years from the time of diagnosis. Early symptoms are muscle weakness or stiffness. Progression of weakness, wasting and paralysis of the muscles of the limbs and trunk as well as those that control vital functions such as speech, swallowing and later breathing generally follows.
The ALS Ice Bucket Challenge
The ALS Ice Bucket Challenge described by the ALS Association, “involves people getting doused with buckets of ice water on video, posting that video to social media, then nominating others to do the same, all in an effort to raise ALS awareness.” Those who refuse to take the challenge are asked to make a donation to the ALS charity of their choice. The commonly suggested donation is $100. Here’s a video that may help you see how it started: http://time.com/3136507/als-ice-bucket-challenge-started/
Please stand with your UA family and let’s fight ALS together!